Sacha Mattey: Navigating Data and Partnerships in Artist Development at Darkroom
Sacha Mattey sheds light on the often-overlooked business dynamics that play a crucial role in artist growth within the music industry.
Editorial Staff
1 min read
Updated 23 days ago
In his position as Business Partnerships Lead at Darkroom Records, Sacha Mattey emphasizes the significance of data in artist development.
His work involves forging strategic partnerships that can enhance the visibility and reach of emerging artists.
Despite the focus on creativity in the music industry, the business side of artist scaling remains a critical but frequently neglected aspect.